Market
13 March 2026
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Source:Team Potato Bazaar
Haldiram’s–SK Group Joint Venture 3 Brothers Inaugurates Potato Flake Plant in Greater Noida
Haldiram’s–SK Group Joint Venture 3 Brothers Inaugurates Potato Flake Plant in Greater Noida
Major Milestone for India’s Processed Potato Industry
In a significant development for India’s potato processing sector, 3 Brothers — a joint venture between Haldiram’s and SK Group — has inaugurated its potato flake manufacturing facility in Greater Noida. The new plant marks an important step toward strengthening India’s value-added potato processing capabilities and expanding the country’s presence in global food markets.
The facility is equipped with a modern potato processing line. Designed with advanced technology and strict hygiene standards, the plant aims to deliver consistent quality for domestic as well as international customers.
Strategic Location and Supply Chain Advantage
Located approximately 35 km from Delhi, the Greater Noida facility enjoys excellent connectivity to national highways, airports, and major food-processing clusters. This strategic location will help ensure efficient sourcing of raw potatoes from major producing regions and smooth distribution of processed products to food manufacturers and export markets.
India already holds a strong position in Asia’s processed potato segment, supported by abundant potato production and rising demand from the global food industry.
Strong Partnership Driving Growth
The joint venture brings together Haldiram’s extensive global food brand and distribution network with SK Group’s deep engagement in the potato value chain, including seed production, procurement, storage, and exports.
Potato flakes produced at the plant will cater to multiple segments such as snack manufacturing, soups, bakery products, instant mixes, and ready-to-eat foods.
Industry stakeholders have congratulated the teams behind 3 Brothers on the successful inauguration, expressing confidence that the new venture will create stronger market linkages for farmers, processors, and exporters while boosting India’s processed potato ecosystem.
In a significant development for India’s potato processing sector, 3 Brothers — a joint venture between Haldiram’s and SK Group — has inaugurated its potato flake manufacturing facility in Greater Noida. The new plant marks an important step toward strengthening India’s value-added potato processing capabilities and expanding the country’s presence in global food markets.
The facility is equipped with a modern potato processing line. Designed with advanced technology and strict hygiene standards, the plant aims to deliver consistent quality for domestic as well as international customers.
Strategic Location and Supply Chain Advantage
Located approximately 35 km from Delhi, the Greater Noida facility enjoys excellent connectivity to national highways, airports, and major food-processing clusters. This strategic location will help ensure efficient sourcing of raw potatoes from major producing regions and smooth distribution of processed products to food manufacturers and export markets.
India already holds a strong position in Asia’s processed potato segment, supported by abundant potato production and rising demand from the global food industry.
Strong Partnership Driving Growth
The joint venture brings together Haldiram’s extensive global food brand and distribution network with SK Group’s deep engagement in the potato value chain, including seed production, procurement, storage, and exports.
Potato flakes produced at the plant will cater to multiple segments such as snack manufacturing, soups, bakery products, instant mixes, and ready-to-eat foods.
Industry stakeholders have congratulated the teams behind 3 Brothers on the successful inauguration, expressing confidence that the new venture will create stronger market linkages for farmers, processors, and exporters while boosting India’s processed potato ecosystem.
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